Week 1: 383 Kickoff

Jan 13, 15, 17

Hi all. Welcome to COMSTRAT 383: Media Strategies and Techniques for PR! 383 is a writing course for undergraduate students poised to generate or improve expertise in writing for communication and promotional materials including public relations, advertising, digital media (blogs, web content, email, social media), print publications, company messaging and business papers.

This week is the kick off to the course. Key topics this week include course overview, becoming a PR professional, intro to The Business of Story “What’s Your Story” booklet, overview of the PESO Model, and intro to Center for Civic Engagement partners.

Your to do’s this week:

Please come to class so you can get oriented and off to a good start. Looking forward to meeting you all the first week of class!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.