Jan 13, 15, 17
Hi all. Welcome to COMSTRAT 383: Media Strategies and Techniques for PR! 383 is a writing course for undergraduate students poised to generate or improve expertise in writing for communication and promotional materials including public relations, advertising, digital media (blogs, web content, email, social media), print publications, company messaging and business papers.
This week is the kick off to the course. Key topics this week include course overview, becoming a PR professional, intro to The Business of Story “What’s Your Story” booklet, overview of the PESO Model, and intro to Center for Civic Engagement partners.
Your to do’s this week:
- Attend class each day – MWF 2:10-3p in Goertzen 123
- Review the course blog at https://comstrat383.com/
- Review the course syllabus at https://comstrat383.com/syllabus/
- Purchase the e-Textbook: instructions
Please come to class so you can get oriented and off to a good start. Looking forward to meeting you all the first week of class!