Week 9: Mar 9-13

Snapshot of activities for this week:

  • Mar 9: Owned media that leads to earned media
  • Mar 11: L3 CCE project work day
  • Mar 13: Work day and coaching for Lesson 3 wrap-ups

Your to do’s for Lesson 3

  • Reading and end-of-chapter quizzes: Ch5: Writing the News Release AND Ch6: Preparing Fact Sheets, Advisories, Media Kits, & Pitches
  • Micro Project: Earned, Owned, Shared Writing Suite
  • Online Portfolio: Phase 3: Showcasing Your Best Work and Providing Context
  • Podcast: Episode #2 – “Triggered”
  • CCE Project*: Select tasks related to your CCE partner’s PR, social media, outreach and promotional efforts

*Actual CCE project deadlines may vary according to client needs and priorities. CCE tasks may also include meet-ups, reports or presentations to clients as needed.


VSee the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

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