Course Schedule

View the Assignments page for info and links to all graded tasks



ClassTopicsActivities
Mon, Jan 27Intro to the 383 Podcast ExperimentOverview of podcasts, intro to L1 podcast task
Wed, Jan 29Lesson 1 CCE ProjectGuided activities in teams related to L1 CCE project tasks
Fri, Jan 31Work dayWrap up of Lesson 1 activities
Mon, Feb 3Creating and making news – what makes a story newsworthy?Intro to Lesson 2 activities, media relations and media training
Wed, Feb 5Lesson 2 CCE ProjectGuided activities in teams related to L2 CCE project tasks
Fri, Feb 7Online portfolio setupIntro to online portfolio phase 2, overview of web content management tools
Mon, Feb 10Podcast productionPodcast planning, intro to L2 podcast segment
Wed, Feb 12Lesson 2 CCE ProjectGuided activities in teams related to L2 CCE project tasks
Fri, Feb 14Journalists, bloggers, and spokespeopleRole of spokesperson, intro to L2 Micro Project
Mon, Feb 17NO CLASS – HOLIDAYPresident’s Weekend
Wed, Feb 19Lesson 2 CCE ProjectGuided activities in teams related to L2 CCE project tasks
Fri, Feb 21Work dayWrap up Lesson 2 activities
Mon, Feb 24PR writing stylesIntro to Lesson 3, overview of PR writing styles, narrative platform, PESO model, intro to online portfolio phase 3
Wed, Feb 26Lesson 3 CCE ProjectGuided activities in teams related to L3 CCE project tasks
Fri, Feb 28Pitching storiesOverview of pitching stories, intro to L3 podcast segment
Mon, Mar 2News releases and feature storiesOverview of news releases and feature stories, intro to L3 Micro Project
Wed, Mar 4Lesson 3 CCE ProjectGuided activities in teams related to L3 CCE project tasks
Fri, Mar 6Media kits and online newsroomsOverview of online newsrooms and publicity photos
Mon, Mar 9Owned media that leads to earned mediaOverview of owned > earned media strategies
Wed, Mar 11Lesson 3 CCE ProjectGuided activities in teams related to L3 CCE project tasks
Fri, Mar 13Work DayWrap up of Lesson 3 activities
Mar 16-20SPRING BREAK Take a breath!
Mon, Mar 23Digital marketing for earned, owned, and shared channelsIntro to Lesson 4 activities, visual storytelling, social PR, intro to online portfolio phase 4
Wed, Mar 25Lesson 4 CCE ProjectGuided activities in teams related to L4 CCE project tasks
Fri, Mar 27Social media in public relationsOverview of social media in PR and mobile apps, intro to L4 podcast segment
Mon, Mar 30InfographicsOverview of infographics, intro to L4 Micro Project
Wed, Apr 1Lesson 4 CCE ProjectGuided activities in teams related to L4 CCE project tasks
Fri, Apr 3Audio and video promotionsOverview of radio, TV, online video
Mon, Apr 6Mobile appsOverview of professional communicator role with mobile applications
Wed, Apr 8Lesson 4 CCE ProjectGuided activities in teams related to L4 CCE project tasks
Fri, Apr 10Work dayWrap up of Lesson 4 activities
Mon, Apr 13Internal communication tools – pitches, presentations, emails, and reportingIntro to Lesson 5 activities, overview of pitching ideas, presentations and reporting, intro to online portfolio phase 5, intro to L5 Micro Project
Wed, Apr 15Lesson 5 CCE ProjectGuided activities in teams related to L5 CCE project tasks
Fri, Apr 17Intranet, newsletters, and brochuresOverview of internal communicator digital tools, intro to L5 podcast segment
Mon, Apr 20Internal communication daily toolsOverview of emails, memos, proposals
Wed, Apr 22Lesson 5 CCE ProjectGuided activities in teams related to L5 CCE project tasks
Fri, Apr 24Work dayWrap up of Lesson 5 activities
Mon, Apr 27Final CCE project presentations and other course wrap-upsPresentations
Wed, Apr 29Final CCE project presentations and other course wrap-ups Presentations
Fri, May 1No ClassHappy Friday!
Mon, May 4Last day to turn in 383 graded tasksYou are done!
Note: 383 does not meet during Finals Week

383 Week-At-A Glance Slides