About 383

Download 383 Overview Slides [pdf]

Your Instructor

Rebecca L. Cooney, MS
Clinical Associate Professor, Strategic Communication
Director, Murrow Online Programs
Research Associate, Center of Excellence for Natural Product-Drug Interaction Research

Office: Jackson 200D (office hours are MW 10a-noon and by appointment)
(509) 335-3911 phone/messages

About Rebecca overview slides

Course Overview

Writing is the foundation of professional public relations practice. COMSTRAT 383 is a course in multi-channel public relations writing designed to create polished, capable writers who are skilled and efficient at diverse styles of writing. The curriculum capitalizes on foundational writing skills acquired in previous courses – taking the various pieces of a puzzle already formulated in order to create the full picture. In prerequisite courses, you learned how some communication writing basics. 383 will teach you why it matters, what your writing can do and how you should use the work so it is not only well-written and meets criteria – but that it actually accomplishes established goals.

Media Strategies and Techniques is a writing course for undergraduate students poised to generate or improve expertise in writing for communication and promotional materials including public relations, advertising, digital media (blogs, web content, email, social media), print publications, company messaging and business papers. Think of this course as writing for multiple channels using best practices and industry standards for promotional communications, storytelling, campaigns and technical materials. When you leave this class you will have a series of written and visual pieces worthy of your portfolio, as well as the confidence to tackle any task handed to you. It is my goal to aid in your success and growth as a professional communicator.

The course is designed to teach writing techniques and best practices for both digital and print platforms and will encompass standards from both a PR and advertising perspective. In general, the work you create in this course is designed to prepare you for immediate application, as well as serve as featured pieces in your coursework portfolio. The course is broken into multiple lessons representing each week of class and covers a series of topics from writing for public relations to reputation management.

Course Syllabus

Please visit the Course Syllabus page for more information about:

  • Course learning goals
  • Course expectations
  • Course professionalism
  • Lesson outline for spring 2020
  • Assignments and grading
  • Student learning outcomes
  • Policies and procedures

The required e-Textbook is “Public Relations Writing and Media Techniques”, 8th edition by Dennis L. Wilcox and Bryan H. Reber. ISBN #9780134010465.  Order from The Bookie to get an access code. Additional access information will be provided by the instructor. Learn more