Assignments

All assignments should be turned in on Blackboard.



Lesson 1: Foundations in Professional Communication

W1: Jan 13-17 / W2: Jan 20-24 / W3: Jan 27-31

CategoryAssignmentPointsDeadline
ReadingCh1: Getting Organized for Writing

Ch2: Becoming a Persuasive Writer
24Mon, Feb 3
Micro ProjectResearch, Style, & Attribution Suite25Mon, Feb 3
Online PortfolioPhase 1: Personal Brand, Planning, and Site Structure20Mon, Feb 3
PodcastResearch, Orientation & Intro to Anchor15Mon, Feb 3
CCE ProjectOrientation, Research, & Preparation 20Mon, Feb 3

Lesson 2: Newsmakers & Media Relations

W4: Feb 3-7 / W5: Feb 10-14 / W6: Feb 17-21

CategoryAssignmentPointsDeadline
ReadingCh3: Finding and Making News

Ch4: Working with Journalists and Bloggers
24Extended to Mon, Mar 2
Micro ProjectNewsworthy Creations Suite25Extended to Mon, Mar 2
Online PortfolioPhase 2: Preliminary Setup and Content20Extended to Mon, Mar 2
PodcastEpisode #1 – “For the Love of Influencers”15Extended to Mon, Mar 2
CCE ProjectL2 tasks20Mon, Feb 24 or adjust based on direction from your CCE Lead

Lesson 3: Writing for Earned, Owned, & Shared Mediums

W7: Feb 24-28 / W8: Mar 2-6 / W9: Mar 9-13

CategoryAssignmentPointsDeadline
ReadingCh5: Writing the News Release

Ch6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches
24EXTENDED to May 4
Micro ProjectEarned, Owned, Shared Writing Suite25EXTENDED to May 4
Online PortfolioPhase 3: Showcasing Your Best Work and Providing Context20EXTENDED to May 4
Podcast*ASSIGNMENT CANCELED
CCE Project**L3 tasks20Work with your CCE Lead for due dates

Spring Break Mar 16-20

Lesson 4: Digital Communications

W10: Mar 23-27 / W11: Mar 30 – Apr 3 / W12: Apr 6-10

CategoryAssignmentPointsDeadline
ReadingCh10: Websites, Blogs, and Podcasts

Ch11: Social Media & Mobile Apps
24EXTENDED to May 4
Micro ProjectDigital Communications Creative Suite25EXTENDED to May 4
Online PortfolioPhase 4: Resume, LinkedIn, and Your Digital Footprint20EXTENDED to May 4
Blog Post***Topic: Reflections, hopes and fears around COVID-1915May 4
CCE Project**L4 tasks20Work with your CCE Lead for deliverables and due dates

Lesson 5: The Professional Communicator

W13: Apr 13-17 / W14: Apr 20-24 / Dead Week: Apr 27-May 1

CategoryAssignmentPointsDeadline
ReadingCh13: Writing Email, Memos, and Proposals

Ch14: Giving Speeches & Presentations
24Mon, May 4
Micro ProjectProfessional Communicator Suite25Mon, May 4
Online PortfolioPhase 5: Site Testing, Quality Assurance, and Celebrating Success20Mon, May 4
Blog Post***Topic: Interview a friend or family member about a topic of your choice15Mon, May 4
CCE Project*CCE Project Wrap-Ups – final reports and close-outs40Mon, May 4 work with your CCE Lead about deliverables

*I canceled the podcast assignment in Lesson 3 – “Triggered”

**CCE project scope and due dates will be dictated by CCE Leads so please work directly with your Lead should you have questions or need an extension. All CCE project work should be completed no later than May 4.

***To replace podcast assignments in Lesson 4 and 5, students will be asked to create blog posts instead.

Total points for 383: 525 points

Grading in 383