In Class Exercises

Lesson 1: Foundations in Professional Communication

Lesson 2: Newsmakers & Media Relations

  • Publicity stunts
  • Work on setting up online portfolio
  • Podcast planning
  • Media training exercise

Lesson 3: Writing for Earned, Owned, & Shared Mediums

  • Narrative platform and fact sheets exercise
  • Story pitch exercise
  • Press release or feature story
  • Online newsroom-related exercise
  • Online newsroom feature, article, social media post

Lesson 4: Digital Communications

  • Adobe Spark activity
  • Canva activity (social media posts)
  • Activity or discussion related to infographic creation
  • Exercise related to mobile apps

Lesson 5: The Professional Communicator

  • Thank you note to CCE partners